Remember the famous designer Crimilda Pontes? We thought not.

A celebration of the woman who originally designed the iconic Smithsonian sunburst.

While looking in the archives for event-related materials from the 1980s, Nikki Rosato and Sarah Leibach came across the first drawing of the iconic Smithsonian sunburst—created in 1965 by a Smithsonian graphic designer, who, until now, has never been credited for the design.


Smithsonian Seal

The most recent iteration of the Smithsonian Sunburst.

Mock-up of Smithsonian seal for print

Smithsonian Institution Archives, SIA2012-3166, Created by Bicentennial Celebration Commemorating the Birth of James Smithson, “Smithsonian Logo 1966 Mock-up”, SIA2012-3166,

You probably recognize the Smithsonian’s sunburst seal, but we think you should get to know the woman behind it. Meet designer Crimilda Pontes.

Recently, we were digging through a box of graphic design files and typewritten memos from the 1980s at the Smithsonian Institution Archives when we made an exciting discovery. We were originally in search of historical designs needed for an upcoming event (we are event planners, not historians), but came across some amazing clues that uncovered a part of Smithsonian history that had been buried for over 55 years.

Program cover with Smithsonian Seal

Bicentennial Celebration Commemorating the Birth of James Smithson Program, 1965, Smithsonian Institution Archives, Record Unit 142, Box 1.

As we opened the last file folder in the storage box, we found a translucent annotated paper from 1965 filled with finely executed graphite drawings. These designs were logo ideas for the 1965 James Smithson Bicentennial Celebration, and there, among the drawings, was the now-familiar Smithsonian sunburst. Alongside the symbol was a typewritten note:

As a good graphic design, the sun seemed not only appropriate for its scientific element, but as a symbol for enlightenment to the whole world—and less hackneyed than the usual torch. It is also an important element in the Smithson arms and crest.

—C. Pontes

My colleague and I turned to each other. Had we just, by chance, come across the first drawing of the Smithsonian logo?

A quick look into the Smithsonian brand guidelines had no further information on the logo’s designer or history. The guidelines simply state that the “Smithsonian seal, since its 1966 unveiling, has been an apt symbol of our mission, ‘the increase and diffusion of knowledge,’ a tenet of the Enlightenment era embraced by our benefactor, the English scientist James Smithson.” It continues, “This symbol was fully embraced by the late Ivan Chermayeff, the renowned graphic designer who developed our comprehensive logo system in the late 1990s.”

So who was the mysterious C. Pontes?

Black and white yearbook photo

Crimilda Ponte’s 1948 yearbook photo, from the Rhode Island School of Design. Courtesy of Rhode Island School of Design Archive.

Black and white photo of young woman graduate

Crimilda in cap and gown, Courtesy of Western Michigan University Special Collections, Crimilda Pontes Graphic Arts Archive.

Crimilda Pontes was the Smithsonian’s first official graphic designer hired by Secretary S. Dillon Ripley in 1965. Pontes received her master’s degree in graphic arts from Yale University in 1959 and designed books and book jackets for the Yale University Press until 1964. Ripley knew Pontes from his time at Yale, so when he was appointed Secretary, he invited Pontes to bring her artistic talents to the Smithsonian. And there she stayed for 23 years until her retirement in 1988. According to Smithsonian historian Pam Henson most anything designed for the Institution between the years 1965 and 1988 can likely be credited to Pontes.

Black and white photo of young woman engaging with lion cub

Crimilda Pontes with lion cub (at unidentified zoo), Courtesy of Western Michigan University Special Collections, Crimilda Pontes Graphic Arts Archive.

After having now looked through many boxes of her files, we know that Pontes often went back and reflectively annotated her documents before they were filed and archived. Looking more closely at this sheet of drawings from 1965, you will see that Pontes has done the same here. At the top of the page she writes:

C. Pontes’ first assignment at SI—symbol for bicentennial of Smithson’s birth. Sunburst chosen later evolved into S.I. seal. 

Here, Pontes makes sure this piece of Smithsonian design history is remembered. We are honored to now share Pontes’ story and acknowledge her contributions to the Smithsonian, especially as the original designer of the Smithsonian’s iconic sunburst symbol.

Drawing of Smithsonian Seal with typewritten notes

Original drawings and notes by Crimilda Pontes, 1965, Smithsonian Archives, Acc. 89-024, Box 4.

With thanks to Western Michigan University Libraries for updating the Crimilda Pontes Graphic Arts Archive collection record with this information and for their support of our research.

Posted: 2 April 2020
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2 Responses to Remember the famous designer Crimilda Pontes? We thought not.
    • Amy Ballard
    • Hi! I remember Crimilda well! Her office was in the Castle on the third floor. She was a hard worker. She was always willing to share her knowledge and skill. I asked her once how to improve my handwriting (she’d be horrified to learn that certain schools don’t require students to learn cursive). She told me to learn calligraphy -the basics would do. Well, it’s been many years since she left the SI, and I left in 2016. I’m sorry to say that I still haven’t learned it. However, this wonderful article about her has encouraged me to try even at this late date. Thank you for writing about Crimilda! She would have been pleased.